email Marketing
Neiman Marcus
I create interactive web designs for the luxury retailer Neiman Marcus. This includes emails for sales, select Neiman Marcus events, the InCircle benefits program, and event-triggered emails (ETEs). ETEs are emails our customers receive after specific actions take place associated with their accounts such as subscribing to receive our emails, signing up for InCircle, reminding them of products left in their online cart and more.
Accomplishments:
- Introduced live text usage in store event emails including templates
- Created more engaging animated content
- Taught team members how to create cinemagraphs
- Introduced usage of smart objects and linked Photoshop files for repeating assets
Birthday
Announcing Neiman Marcus's 109th birthday while asking customers to enter their birthday into their account to get a special offer.
Subject line: Happy Birthday!
Sale
I created an email and animation based off of static in-store signage.
Subject line: Up to 60% off regular-price women's styles
Holiday Store Services
Inform customers about amazing benefits to shopping Neiman Marcus stores during the holiday season.
Subject line: Store services to make the holidays easier
GiftNow
Personalized gifts are available on GiftNow products. This service also allows the gift receiver to choose colors and sizes to ensure a perfect fit, always.
Subject line: Try GiftNow! Perfect for weddings, showers, birthdays
In these cinemagraphs, the water gently flows behind the model which was used to feature CUSP contemporary activewear.
